Hockey Is For Everyone
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
6/15
5-Axis Cultural Radar
Entering an era of super-teams and diva stars who insist on winning now and getting maximally paid, the NHL is more and more reminiscent of the NBA at its worst: A hypermediated, personality-driven PR event masquerading as a mostly noncompetitive sports league. NHL Commissioner Gary Bettman is getting what he wanted—the game grown, at least in dollar value—and the result looks pretty damn ugly.
