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Hispanic consumers and mobile in-game ads: Here’s what the numbers say

Marketing Dive 20 March 2026 Yesterday
Hispanic consumers and mobile in-game ads: Here’s what the numbers say
59
Relevance
9/25
Freshness
23/25
Authority
18/20
Brand Signal
7/15
Depth
2/15
Relevance Freshness Authority Brand Depth
In-games ads have a higher brand recall rate among Hispanic consumers than Instagram ads, per Portal Latino research.
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