Hilary Duff and Bath & Body Works Prove This Is What Collab Dreams Are Made Of
Culture Index
Score Breakdown
Relevance
19/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
6/15
5-Axis Cultural Radar
Bath & Body Works' Fruit Fusion collection, launched in partnership with Hilary Duff, brings a new level of design intention to the brand with soft touch finishes, new bottle architecture, and four vibrant fruit forward scents that look as good as they smell. This is the most considered packaging Bath & Body Works has put out in years, and it arrives exactly when the brand needs it most. The post

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