HiiClub makes “a natural partner” for Flannels’ stores
Culture Index
Score Breakdown
Relevance
19/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
6/15
5-Axis Cultural Radar
In August, UK luxury retailer Flannels expanded its partnership with health and wellness brand HiiClub to bring its coffee shop arm HiiGrind to its Metrocentre store in Gateshead, Newcastle. The Frasers Group-owned fashion brand already has HiiGrind spaces at its Meadowhall, Leeds, Leicester Fosse Park and Liverpool Flannels stores, which are all flagships. In 2025, Flannels...
