Hershey’s Bets on Katseye to Become New ‘It’ Candy Bar for Gen Z
Culture Index
Score Breakdown
Relevance
9/25
Freshness
23/25
Authority
18/20
Brand Signal
6/15
Depth
2/15
5-Axis Cultural Radar
Hershey's teams up with Katseye for major product launch as it aims to reach young consumers.
