Here’s what happened when Dazed launched a t-shirt with YMC
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
13/15
Depth
2/15
5-Axis Cultural Radar
During London Fashion Week, Dazed took over YMC’s east London to store to launch a very special, limited edition design
