Henkel to Acquire Olaplex For $1.4 Billion
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
25/20
Brand Signal
5/15
Depth
2/15
5-Axis Cultural Radar
The German firm has entered a definitive agreement to buy Olaplex, the hair-care brand that developed a cult following for its shampoos and other treatments.
