Heinz Celebrates Personal Condiment Rituals With 3-Setting “Love Lid” Launch
Culture Index
Score Breakdown
Relevance
9/25
Freshness
23/25
Authority
18/20
Brand Signal
9/15
Depth
6/15
5-Axis Cultural Radar
Summary Heinz has introduced a limited-edition customizable ketchup cap called the Love Lid that allows users to adjust the amount of sauce dispensed per squeeze/Developed in partnership with Wieden+Kennedy London and Beta Design Office, the patented lid features a rotating dial with Like, Love and Crazy Love settings.The accessory is available as part of a special grilling-season bundle exclusive
