Heinz adjustable ketchup lid allows for "perfect squeeze"
Culture Index
Score Breakdown
Relevance
15/25
Freshness
25/25
Authority
18/20
Brand Signal
9/15
Depth
6/15
5-Axis Cultural Radar
US food company Kraft Heinz has created an adjustable cap for its ketchup bottles that allows users to snap it into different positions to control the rate of flow. The limited edition Love Lid was designed in collaboration with industrial design studio Beta Design Office and advertising agency Wieden+Kennedy London and works much like an The post Heinz adjustable ketchup lid allows for "perfect s
