Heineken shares its marketing strategy for the summer of soccer as World Cup hype ramps up
Culture Index
Score Breakdown
Relevance
10/25
Freshness
25/25
Authority
18/20
Brand Signal
3/15
Depth
4/15
5-Axis Cultural Radar
Heineken, while not an official World Cup sponsor, is getting in on the hype with limited-edition packs, watch parties and marketing ads.
