Heineken launches a streaming service that gets you off the sofa
Culture Index
Score Breakdown
Relevance
18/25
Freshness
23/25
Authority
18/20
Brand Signal
9/15
Depth
5/15
5-Axis Cultural Radar
Heineken has teamed up with Amazon to launch Pubscription, a pub discovery service that borrows the look and logic of streaming platforms to help people choose their next night out. Developed with Amazon Ads’ Brand Innovation Lab, the UK pilot lets users browse pubs by “genre” on Fire TV, swapping films and box sets for […]
