Heads in the game
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
5/15
5-Axis Cultural Radar
The Argentina v. France final of the 2022 Men’s World Cup in Qatar was shaping up to be one of the most epic games in soccer history. With just 12 minutes remaining in the extra time added to the game to break a tie, the referee had a critical decision to make—and fast. Lionel Messi,…
