Head to the Hypebeast Cup in NYC to Tap In with Visa and Conquer Their Soccer Simulator
Culture Index
Score Breakdown
Relevance
18/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
4/15
5-Axis Cultural Radar
In partnership with VisaSoccer has taken over SoHo in NYC this summer, and the final stop of the global Hypebeast Cup tour has turned 430 West Broadway into a hub for fans looking to experience the game beyond the pitch. View this post on InstagramA post shared by HYPEBEAST (@hypebeast) Running through July 19, the pop-up brings together soccer, style, and community with a lineup of interactive ac
