Hawkstone turns ‘Wild Thing’ into a farmers’ anthem
Culture Index
Score Breakdown
Relevance
10/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
6/15
5-Axis Cultural Radar
Jeremy Clarkson’s Hawkstone has reunited its Farmers’ Choir with Wildfarmed co-founder and Groove Armada musician Andy Cato for a charity cover of ‘Wild Thing’, launching alongside new regenerative lager Wildthing and raising money for farming and mental health charities. Here’s a taster… Created by T&P, the brand campaign gives Hawkstone’s unlikely choir another life after […]
