Hawkstone’s World Cup TV debut has Kaleb Cooper risking it all for a pint
Culture Index
Score Breakdown
Relevance
14/25
Freshness
23/25
Authority
18/20
Brand Signal
6/15
Depth
4/15
5-Axis Cultural Radar
Hawkstone has made its television debut, and it picked the biggest possible stage: the final ad break before England’s World Cup opener against Croatia. The 40-second solus spot, titled ‘Kaleb’s Leap’, is a notable moment for a brand born from a banned advert and built on social media. Created by The & Partnership and directed […]
