Hawaiian Tropic revives ’90s anthem ‘I Touch Myself’ in Alix Earle dance spot
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
18/20
Brand Signal
9/15
Depth
2/15
5-Axis Cultural Radar
The sunscreen brand pairs TikTok-style choreography with a revived Divinyls anthem for BBH USA campaign.
