Havas Play UK makes three senior appointments in ‘culture-first’ bid
Culture Index
Score Breakdown
Relevance
9/25
Freshness
23/25
Authority
18/20
Brand Signal
5/15
Depth
2/15
5-Axis Cultural Radar
Campaign speaks to Nick Wright, chief executive at Havas Play UK, about the agency’s ambition to create culture-first work following a trio of senior appointments.
