Has Substitution Culture Gone Too Far?
Culture Index
Score Breakdown
Relevance
15/25
Freshness
24/25
Authority
10/20
Brand Signal
6/15
Depth
7/15
5-Axis Cultural Radar
This excerpt was originally published in Pre Shift, our newsletter for the hospitality industry. Subscribe for more first-person accounts, advice, and interviews. When Chanita Chayaluk decided to open her restaurant and wine bar Taan, she hoped “to showcase Thai food in Chicago in a different light,” she says. “The first [wave of] immigration of Thai […]
