‘Harder to quit than drugs’: illegal online gambling fuels Hongkongers’ growing addiction
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
4/15
5-Axis Cultural Radar
In the first of a two-part series tracing the new trends of illegal betting in Hong Kong amid excitement over the World Cup 2026, Edith Lin looks at how social media has become a new channel pushing the youth to engage in unlawful bookmaking activities. Ken Chan* started betting on football matches when he was 18. He started betting through legalised channels, spending a third of his income for a

