H&M unveils new designer collection with Elie Saab
Culture Index
Score Breakdown
Relevance
11/25
Freshness
25/25
Authority
18/20
Brand Signal
11/15
Depth
6/15
5-Axis Cultural Radar
H&M has named its newest designer collaborator, Lebanon-founded fashion house Elie Saab. Mr Elie Saab was one of the first members of France’s prestigious Chambre Syndicale de la Haute Couture. According to the retailer, the new collection will reflect Saab’s “contemporary” vision and its house codes. It will feature menswear, womenswear and a range of...


