H&M teams up with Laura Ashley for new kidswear collection
Culture Index
Score Breakdown
Relevance
19/25
Freshness
25/25
Authority
18/20
Brand Signal
8/15
Depth
6/15
5-Axis Cultural Radar
H&M has partnered with Laura Ashley on a new kidswear collection for spring/summer 2026, bringing the heritage brand’s archive prints to dresses, separates, swimwear and accessories. The Laura Ashley x H&M range will launch in stores and online from 21 May, with pieces available for babies and children. The collection leans into Laura Ashley’s signature...


