H&M showcases Rio de Janeiro in new portrait series
Culture Index
Score Breakdown
Relevance
19/25
Freshness
24/25
Authority
18/20
Brand Signal
11/15
Depth
6/15
5-Axis Cultural Radar
Swedish fashion retailer H&M has collaborated with Brazilian photographer Rafael Pavarotti to unveil H&M&RIO, which showcases Rio de Janeiro’s “unique, colour and humanity”. H&M&RIO features a series of portraits featuring Brazilian celebrities such as actor and musician Seu Jorge, actress and singer Zezé Motta, ballet dance Ingrid Silva, skateboarder Rayssa Leal and models Victoria Blecher...
