H&M Home celebrates Winnie the Pooh’s 100th anniversary with new collection
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
18/20
Brand Signal
13/15
Depth
5/15
5-Axis Cultural Radar
H&M Home has teamed up with Sanderson and Disney to introduce a new collection to celebrate the 100th anniversary of Winnie the Pooh. The collaboration is inspired by the “emotions of packing up a picnic and taking a stroll through England’s enchanted ancient woodland”. At the heart of the collection is two colourways that were...


