Häagen-Dazs asked Toronto for a pint. Stella Artois said yes.

Häagen-Dazs put up a billboard in Toronto’s west end with a simple line: “Let’s grab a pint.” A pint of ice cream, not beer, part of the brand’s Häagen-Dazs ice cream pint campaign. Stella Artois read it differently. Within days a second board went up on the same structure, right alongside the first: “Are you […]