Gymshark’s ‘The Jacket Patch’ activation with ‘Grime Gran’ and ‘Spud Man’ refuels Hyrox athletes
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
9/15
Depth
2/15
5-Axis Cultural Radar
Over the weekend, Gymshark set up an activation called ‘The Jacket Patch’ at Frank’s Sandwich Bar on Addison Bridge Place in West London.
