Gymshark gives Hyrox finishers a moment with The Jacket Patch
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
7/15
Depth
3/15
5-Axis Cultural Radar
Gymshark turned a retro sandwich shop opposite Hyrox London into ‘The Jacket Patch’, a pop-up serving free jacket potatoes to finishers and giving the race’s fleeting end point a bit more ceremony. Ru
