Gurus are joining the chatbot trend as people turn to AI for spiritual guidance
Culture Index
Score Breakdown
Relevance
14/25
Freshness
8/25
Authority
25/20
Brand Signal
6/15
Depth
9/15
5-Axis Cultural Radar
When Kripa Vaidyanathan’s 27-year-old niece died in an Alaska car crash in 2024, her family in Chennai, India, felt shell-shocked. They questioned why this tragedy would befall them when they had such “immense faith in God.” Vaidyanathan, a yoga instructor, helped her grieving sister get face time with a high-profile guru who she hoped would help. “But he told her this was the work of karma and sh
