Guitar Center plots its turnaround, with a focus on serving ‘serious musicians’
Culture Index
Score Breakdown
Relevance
9/25
Freshness
24/25
Authority
18/20
Brand Signal
6/15
Depth
3/15
5-Axis Cultural Radar
Nearly six years after it declared bankruptcy, Guitar Center says its turnaround efforts are striking a chord. After redoing its merchandise, holding more events and refocusing on "serious musicians", Guitar Center is seeing sales climb, CEO Gabe Dalporto told Modern Retail.
