Guinness revives a 1990 World Cup ad for new generation of fans
Culture Index
Score Breakdown
Relevance
14/25
Freshness
18/25
Authority
18/20
Brand Signal
6/15
Depth
3/15
5-Axis Cultural Radar
Guinness is reaching back 35 years to make its case for the biggest soccer summer the United States has ever seen, reviving a classic ad and wrapping it around a campaign built for the moment. The beer brand, which holds Official Beer status with the Premier League, has remixed its 1990 ad “The world’s cup… […]
