Guinness finds a new idea hiding inside the word ‘lovely’
Culture Index
Score Breakdown
Relevance
3/25
Freshness
24/25
Authority
18/20
Brand Signal
6/15
Depth
5/15
5-Axis Cultural Radar
Guinness has found a remarkably simple way to extend one of its oldest advertising lines, turning the word “Lovely” into a new global design device. Created by AMV BBDO, LoVely takes ‘Lovely Day for a Guinness’ – a line with roots stretching back to the brand’s famous 1930s advertising – and subs the V for […]
