Guess taps Stray Kids star Hyunjin for latest spring/summer 2026 campaign drop
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
18/20
Brand Signal
4/15
Depth
3/15
5-Axis Cultural Radar
Guess has unveiled the second drop of its global spring/summer 2026 advertising campaign, with Stray Kids member Hyunjin fronting the brand’s latest push to refresh its denim heritage for a new genera
