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Gucci SS27: Demna Distills His "Complete Personal Vision"

Hypebeast 25 September 2026 Yesterday
Gucci SS27: Demna Distills His "Complete Personal Vision"
76
Relevance
16/25
Freshness
22/25
Authority
18/20
Brand Signal
14/15
Depth
6/15
Relevance Freshness Authority Brand Depth
SummaryDemna’s Gucci SS27 show in Milan debuted a subdued collection in a purpose-built boutique, a contrast to his earlier, more nightlife-inspired runway shows.Menswear featured tailored, prep-inspired looks with novel horsebit details, while womenswear highlighted ’80s-inspired office attire and asymmetrical evening gowns.At Milan Fashion Week, Demna presented Gucci’s Spring/Summer 2027 “Store
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