Gucci's Primavera Campaign Is a Fusion of K-Pop, UK Underground, DMV Rap & More
Culture Index
Score Breakdown
Relevance
19/25
Freshness
25/25
Authority
18/20
Brand Signal
14/15
Depth
6/15
5-Axis Cultural Radar
SummaryThe Gucci FW26 Primavera campaign stars Jin, Shawn Mendes, EsDeeKid, NINGNING, Rico Nasty, Tom Brady, Xiao Zhan, Lee Young Ae, and Alex Consani.Shot by Michal Chelbin, it highlights everyday glamour featuring leather and fur-forward menswear and womenswear.In Milan last Spring, Demna's FW26 runway debut set a new tone for Gucci, rooted in pop culture and an equal embrace of the high and low
