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Gucci Mixes Slipknot’s Edge With High Fashion In ‘Generation Gucci’ Short Film

Design Taxi 04 May 2026 53m ago
Gucci Mixes Slipknot’s Edge With High Fashion In ‘Generation Gucci’ Short Film
78
Relevance
15/25
Freshness
25/25
Authority
18/20
Brand Signal
14/15
Depth
6/15
Relevance Freshness Authority Brand Depth
Gucci’s new short film Generation Gucci throws fashion into surreal territory with Oscar‑winning director Jonathan Glazer at the helm. Set in a moonlit roadside motel, the two‑minute piece drifts between dream and reality, punctuated by eerie visuals like cars floating across the night sky. The real twist comes from the soundtrack: Mina’s vintage pop gives way to Slipknot’s ferocious “(sic)” befor
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