← Back to feed Fashion & Style

GU Distills ‘Neon Genesis Evangelion’s’ Cinematic Identity Into a Faded, Everyday Uniform

Hypebeast 28 April 2026 45m ago
GU Distills ‘Neon Genesis Evangelion’s’ Cinematic Identity Into a Faded, Everyday Uniform
75
Relevance
22/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
4/15
Relevance Freshness Authority Brand Depth
SummaryThe collaborative release centers on a vintage-style t-shirt collection featuring graphics from the acclaimed anime franchiseStructural design details are highlighted by a specialized washed finish applied directly to the title logo and mecha printsThe lineup prominently features Unit-01, Unit-00, and Unit-02 alongside their respective pilots and signature subtitlesGU is heading back to Tok
Read Full Article → Hypebeast ↗