Grind’s brand director Stacey Britt Fitzgerald on building a brand people actually remember

Cult London-based coffee company Grind has a knack for sticking in the mind. There are the instantly recogniseable pink tins on kitchen shelves. The coffee cups photographed on British Airways flights. The cafés that are themselves iconic spaces to Londonders, as much as places to grab a quick caffeine boost. And of course, the Old...