Grand Prix winner cleared by Cannes Lions after ecological benefit queries
Culture Index
Score Breakdown
Relevance
3/25
Freshness
23/25
Authority
18/20
Brand Signal
9/15
Depth
2/15
5-Axis Cultural Radar
An article in El Nuevo Día, a Puerto Rican newspaper, highlighted a debate regarding Hyundai’s "Coquí alarmed" by BBDO Puerto Rico and its impact on the species of frog.
