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Gramicci store in east London revolves around jumbo pair of stripy shorts

Dezeen 12 May 2026 Yesterday
Gramicci store in east London revolves around jumbo pair of stripy shorts
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Relevance
14/25
Freshness
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Authority
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Brand Signal
11/15
Depth
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Relevance Freshness Authority Brand Depth
Creative agency Steep Learning Group wanted to emulate "a giant doughnut outside a doughnut shop" when creating a playful 2.5-metre-tall sculpture of a pair of shorts to act as the mascot for clothing brand Gramicci's east London store. The painted sculpture anchors the split-level interior of American climbing brand Gramicci's second London shop on Netil Lane, The post Gramicci store in east Lond
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