Gramicci store in east London revolves around jumbo pair of stripy shorts
Culture Index
Score Breakdown
Relevance
14/25
Freshness
23/25
Authority
18/20
Brand Signal
11/15
Depth
6/15
5-Axis Cultural Radar
Creative agency Steep Learning Group wanted to emulate "a giant doughnut outside a doughnut shop" when creating a playful 2.5-metre-tall sculpture of a pair of shorts to act as the mascot for clothing brand Gramicci's east London store. The painted sculpture anchors the split-level interior of American climbing brand Gramicci's second London shop on Netil Lane, The post Gramicci store in east Lond


