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Grading 6 purpose marketing ads—expert weighs in on ads from LG to Sealord

Ad Age 25 August 2026 21h ago
Grading 6 purpose marketing ads—expert weighs in on ads from LG to Sealord
57
Relevance
9/25
Freshness
23/25
Authority
18/20
Brand Signal
5/15
Depth
2/15
Relevance Freshness Authority Brand Depth
Purpose marketing expert Thomas Kolster on what works—and what doesn’t—in recent purpose ads.
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