Government debuts digital ID for supermarket alcohol sales
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
5/15
Depth
3/15
5-Axis Cultural Radar
Supermarkets, convenience stores, pubs and other licensed businesses can now accept certified digital IDs as proof of age when selling alcohol in England and Wales, following a change to licensing rules.
