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Googly Eyes, Zero Budget Energy, and the Art of Not Trying Too Hard

Print Magazine 09 April 2026 34m ago
Googly Eyes, Zero Budget Energy, and the Art of Not Trying Too Hard
61
Relevance
14/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
6/15
Relevance Freshness Authority Brand Depth
Half Batch Brewing’s “100% Beer” campaign proves that in a hyper-polished social media landscape, intentionally lo-fi, weird, and character-driven content cuts through by feeling more authentic, culturally native, and human than traditional advertising. The post Googly Eyes, Zero Budget Energy, and the Art of Not Trying Too Hard appeared first on PRINT Magazine .
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