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Googles upgrades Meridian with agentic AI, upper-funnel capabilities

Marketing Dive / 14 September 2026 / 15h ago

Culture Index

Score Breakdown

Relevance

9/25

Freshness

24/25

Authority

18/20

Brand Signal

3/15

Depth

2/15

5-Axis Cultural Radar

Tweaks to the open-source marketing mix model aim to help marketers better audit data quality and more easily resolve errors.