Google went full-on soccer nerd to design its World Cup doodles
Culture Index
Score Breakdown
Relevance
9/25
Freshness
8/25
Authority
25/20
Brand Signal
8/15
Depth
6/15
5-Axis Cultural Radar
On nearly every day of the World Cup, Google has debuted a new custom doodle—and, to do it, the brand’s designers became full-on soccer historians. To celebrate the 2026 FIFA World Cup , Google is debuting 69 unique doodles , including 28 unique pieces of art, across more than 180 markets. The rollout comes with custom doodles for different locations, easter eggs designed to appear after key highl
