← Back to feed Culture & Ideas

Google says it is testing new ad formats in search results and AI Mode, including Conversational Discovery ads, Highlighted Answers, and AI-powered Shopping ads (Anu Adegbola/Search Engine Land)

Techmeme 20 May 2026 5h ago
Google says it is testing new ad formats in search results and AI Mode, including Conversational Discovery ads, Highlighted Answers, and AI-powered Shopping ads (Anu Adegbola/Search Engine Land)
77
Relevance
9/25
Freshness
25/25
Authority
25/20
Brand Signal
14/15
Depth
4/15
Relevance Freshness Authority Brand Depth
Anu Adegbola / Search Engine Land : Google says it is testing new ad formats in search results and AI Mode, including Conversational Discovery ads, Highlighted Answers, and AI-powered Shopping ads — Google is introducing a new generation of Gemini-powered ad formats across AI Mode and Search designed to make ads feel more conversational …
Read Full Article → Techmeme ↗