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Google’s latest Search ad updates signal growing shift away from keywords

Ad Age 30 April 2026 9h ago
Google’s latest Search ad updates signal growing shift away from keywords
55
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
7/15
Depth
2/15
Relevance Freshness Authority Brand Depth
A new feature is meant to give advertisers better control over how AI Max optimizes their Google Search campaigns.
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