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Google’s content recommendation algorithm is a black box. Here’s how it decides what to show you

The Conversation 23 September 2026 13h ago
Google’s content recommendation algorithm is a black box. Here’s how it decides what to show you
55
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
7/15
Depth
2/15
Relevance Freshness Authority Brand Depth
Google Discover often shows us content we never actually searched for – but it’s anything but random.
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