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Google divestiture is dead — and publishers are fine with that

Digiday 07 September 2026 2h ago
Google divestiture is dead — and publishers are fine with that
55
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
7/15
Depth
2/15
Relevance Freshness Authority Brand Depth
Publishers didn’t get a Google AdX breakup; they got behavioral remedies, promised transparency and a new reminder that Google’s real power lies in controlling demand, not pipes.
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