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Google Barrels Ahead With AI Spending as Its Search Business Sees Early Cracks

Adweek 23 July 2026 7h ago
Google Barrels Ahead With AI Spending as Its Search Business Sees Early Cracks
75
Relevance
10/25
Freshness
25/25
Authority
18/20
Brand Signal
17/15
Depth
5/15
Relevance Freshness Authority Brand Depth
The first of the big tech platforms to report, Google could set the tone for the rest of its cohort, many of whom (like Meta, Amazon, and X) have been spending like there’s no tomorrow on AI.
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