Goodwood is more memorable than most of the brands paying to be there
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
4/15
Depth
3/15
5-Axis Cultural Radar
The Goodwood Festival of Speed has become automotive’s answer to Glastonbury. But when the property owns the spectacle, are brands investing millions simply to become part of the scenery?
