"Good luck today, Halo friends": After years of rivalry, Call of Duty's creators have taken charge of Xbox's defining FPS series amid yet more layoffs
Culture Index
Score Breakdown
Relevance
14/25
Freshness
24/25
Authority
10/20
Brand Signal
9/15
Depth
4/15
5-Axis Cultural Radar
For decades, Halo developers have resisted the influence of the vastly better-selling Call of Duty shooters. Now, the makers of Call of Duty own Halo. As part of Microsoft's on-going axing-down of their Xbox gaming business , the company have placed Bungie's old FPS in the hands of Activision, while making layoffs at erstwhile series custodian Halo Studios and demoting the latter to a support stud


